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Business Studies – Marketing – Syllabus Fill in the Blanks

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Question 1 of 6

1. Question
Students learn to:

examine contemporary business issues to:
- - explain why and/or are central to both marketing and operations
  - examine why behaviour and government regulation are important in marketing
  - assess why a mix of promotional is important in the marketing of goods and services
  Word bank:
  - ethical
  - goods
  - services
  - strategies
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Question 2 of 6

2. Question
investigate aspects of business using hypothetical situations and actual business case studies to:
- - evaluate the marketing for a good or service
  - a marketing plan for a business
  - explain how has affected marketing management
  Word bank:
  - analyse
  - globalisation
  - strategies
Correct

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Question 3 of 6

3. Question
Students learn about:

role of marketing
- - strategic role of marketing and services
  - with other key business functions
  - production, , marketing approaches
  - types of markets – resource, , intermediate, consumer, , niche
  Word bank:
  - goods
  - industrial
  - interdependence
  - mass
  - selling
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Question 4 of 6

4. Question
influences on marketing
- - factors influencing customer choice – , sociocultural, economic, government
  - consumer
  - deceptive and misleading advertising
  - price discrimination
  - conditions
  - warranties
  - ethical – , accuracy and good taste in advertising, products that may damage , engaging in fair competition,
  Word bank:
  - health
  - implied
  - laws
  - psychological
  - sugging
  - truth
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Question 5 of 6

5. Question
marketing process
- - situational analysis – , product life cycle
  - market
  - establishing market objectives
  - identifying markets
  - marketing strategies
  - implementation, monitoring and controlling – developing a financial ; comparing actual and planned , revising the marketing strategy
  Word bank:
  - developing
  - forecast
  - research
  - results
  - SWOT
  - target
Correct

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Question 6 of 6

6. Question
marketing strategies
- - market , product/service differentiation and positioning
  - products – goods and/or services
  - packaging
  - price including pricing methods – cost, market, competition-based
  - pricing strategies – , penetration, loss leaders, price points
  - price and quality interaction
  - promotion
  - elements of the promotion mix – advertising, personal selling and marketing, sales promotions, publicity and public relations
  - the process – opinion leaders, word of mouth
  - place/distribution
  - distribution channels
  - choice – intensive, selective, exclusive
  - physical distribution issues – transport, warehousing, inventory
  - people, and physical evidence
  - e-marketing
  - global marketing
  - global branding
  - customisation
  - global pricing
  - competitive
  Word bank:
  - branding
  - channel
  - communication
  - positioning
  - processes
  - relationship
  - segmentation
  - skimming
  - standardisation
Correct

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