HSC Business Studies – Marketing – Section IV Extended Responses
HSC Business Studies – Marketing – Section IV Extended Responses
Quiz Summary
0 of 4 Questions completed
Questions:
Information
You have already completed the quiz before. Hence you can not start it again.
Quiz is loading…
You must sign in or sign up to start the quiz.
You must first complete the following:
Results
Results
0 of 4 Questions answered correctly
Your time:
Time has elapsed
You have reached 0 of 0 point(s), (0)
Earned Point(s): 0 of 0, (0)
0 Essay(s) Pending (Possible Point(s): 0)
Categories
- Not categorized 0%
- 1
- 2
- 3
- 4
- Current
- Review
- Answered
- Correct
- Incorrect
-
Question 1 of 4
1. Question
Analyse how the marketing process can help a business sustain its competitive advantage and contribute to business success.-
This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.
Grading can be reviewed and adjusted.Grading can be reviewed and adjusted.Hint
Criteria Marks
· Comprehensively draws out and relates the implications of how the marketing process can help a business sustain its competitive advantage and contribute to business success · Applies relevant case study/studies and contemporary business issues
· Presents a sustained, logical and cohesive response and communicates clearly using relevant business terminology and concepts
17-20 · Relates the cause and effect of how the marketing process can help a business sustain its competitive advantage and contribute to business success · Uses relevant case study/studies and contemporary business issues
· Presents a logical and cohesive response using relevant business terminology and concepts
13-16 · Provides characteristics and features of the marketing process and/or competitive advantage · May refer to case study/studies and contemporary business issues
· Communicates using business terminology and concepts
9-12 · Sketches in general terms some of the marketing process · May refer to case study/studies and contemporary business issues
· Communicates using some business terminology and concepts
5-8 · Makes limited reference to the marketing process · May identify case study/studies
· Uses basic business terminology
1-4 Answers could include:
Marketing process
- situational analysis – SWOT, product life cycle
- market research
- establishing market objectives
- identifying target markets
- developing marketing strategies
- implementation, monitoring and controlling – developing a financial forecast; comparing actual and planned results, revising the marketing strategy
N.B For each stage of the marketing process that students mention, they must go into the implications regarding how specifically undertaking that process can help a business sustain its competitive advantage and contribute to business success
-
-
Question 2 of 4
2. Question
Evaluate the effectiveness of the marketing process in achieving the goals of a business.-
This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.
Grading can be reviewed and adjusted.Grading can be reviewed and adjusted.Hint
-
-
Question 3 of 4
3. Question
Evaluate the effectiveness of marketing strategies in achieving the strategic goals of business.
-
This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.
Grading can be reviewed and adjusted.Grading can be reviewed and adjusted.Hint
Criteria Marks
· Comprehensively makes a judgement based on criteria about the effectiveness of marketing strategies in achieving the strategic goals of business · Applies relevant case study/studies and contemporary business issues
· Presents a sustained, logical and cohesive response and communicates clearly using relevant business terminology and concepts
17-20 · Makes some judgement about the effectiveness of marketing strategies in achieving the strategic goals of business · Uses relevant case study/studies and contemporary business issues
· Presents a logical and cohesive response using relevant business terminology and concepts
13-16 · Provides characteristics and features of marketing strategies and/or strategic goals of business · May refer to case study/studies and contemporary business issues
· Communicates using business terminology and concepts
9-12 · Sketches in general terms marketing strategies · May refer to case study/studies and contemporary business issues
· Communicates using some business terminology and concepts
5-8 · Provides a basic sketch of some marketing strategies · May identify case study/studies
· Uses basic business terminology
1-4 Answers could include:
marketing strategies
- market segmentation, product/service differentiation and positioning
- products – goods and/or services
– branding
– packaging
- price including pricing methods – cost, market, competition-based
– pricing strategies – skimming, penetration, loss leaders, price points
– price and quality interaction
- promotion
– elements of the promotion mix – advertising, personal selling and relationship marketing, sales promotions, publicity and public relations
– the communication process – opinion leaders, word of mouth
- place/distribution
– distribution channels
– channel choice – intensive, selective, exclusive
– physical distribution issues – transport, warehousing, inventory
- people, processes and physical evidence
- e-marketing
- global marketing
-
-
Question 4 of 4
4. Question
Explain how globalisation has affected marketing management.
-
This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.
Grading can be reviewed and adjusted.Grading can be reviewed and adjusted.Hint
Criteria Marks
· Comprehensively relates the cause and effect of how globalisation has affected marketing management · Applies relevant case study/studies and contemporary business issues
· Presents a sustained, logical and cohesive response and communicates clearly using relevant business terminology and concepts
17-20 · Relates the cause and effect of how globalisation has affected marketing management · Uses relevant case study/studies and contemporary business issues
· Presents a logical and cohesive response using relevant business terminology and concepts
13-16 · Provides characteristics and features of globalisation and marketing management · May refer to case study/studies and contemporary business issues
· Communicates using business terminology and concepts
9-12 · Sketches in general terms globalisation and/or marketing management · May refer to case study/studies and contemporary business issues
· Communicates using some business terminology and concepts
5-8 · Provides a basic sketch of globalisation and/or marketing management · May identify case study/studies
· Uses basic business terminology
1-4 Answers could include:
- Businesses will need to implement global marketing strategies
- Businesses will need to adopt either a standardised or customised approach to marketing
- There will be a degree of uncertainty and risk when entering new markets
- Businesses need to undertake extensive market research before entering a new market
-